China Needs ‘Holistic Approach’ to Boost Sagging EV Sales
China is speeding up the development of its electric vehicle charging network in the hope of spurring EV sales. But analyst Doug Young is calling for a “more holistic approach” that includes owner education, creation of owner communities, financial incentives, and new infrastructure.
EV purchases in China have fallen far short of national goals, and the expanded charging network will complement new financial incentives that Beijing announced in May.
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“These kinds of piecemeal measures look good in theory, but often seem to fall flat due to lack of national coordination and supporting education and other publicity,” Young writes. A broader strategy would involve building “an ecosystem to support broader development of the green vehicle industry,” and “bringing consumers more intimately into the process.”